Conference & Hires

The perfect venue for conferences, meetings, training, seminars, product launches, exhibitions or celebrations in Birmingham, the Black Country and the Midlands.

Located at the top of the building, the Longroom is a prestigious, spacious area with spectacular views out to the Black Country and the greater Birmingham area.

This area can accommodate up to 150 people banquet style, or up to 250 for a reception. It offers a perfect venue for corporate launches, award ceremonies and charity galas. 


We can bring a really special touch to your event with our creative consultants and access to exhibitions and interactive artworks – either as they come into the building and to your event, or as a specially customised corporate entertainment or private hire.

Why not take a virtual tour of the Longroom? To navigate through the space simply click on the "show map" tab to the left of the screen and select relevant dots.

We can provide catering for your event, conference or function – please visit our catering page for further details.

The Longroom at a glance: 

• Lift Access.
• Disabled Toilets.
• Great in-house catering.
• Superb technical facilities.
• Competitive pricing rates.
• State of the art projection and sound.
• Connections for live streaming and outside broadcast.
• Drop in café bar – the ideal place to meet customers or colleagues.
• Free access to the gallery and interactive exhibits (during gallery opening hours or available as an exclusive private hire).
• Access to our retail shop for team t-shirts, badges and corporate mouse mats.
• Free Wi-Fi connections throughout the building.
• Town Centre Parking.
• Excellent transport links: near the M5 and M6, 5 miles from Birmingham City Centre, walking distance of West Bromwich Midland Metro Station and West Bromwich Bus Station, 1.5 miles from Sandwell and Dudley Train Station.