Conference & Hires

The perfect venue for conferences, meetings, training, seminars, product launches, exhibitions or celebrations in Birmingham, the Black Country and the Midlands.

The Theatre is an air-conditioned, self-contained venue on the ground floor of the building, suitable for all types of events. It comprises theatre-style, fully retractable tiered seating for up to 250 delegates. The space can also seat up to 150 people in banquet format, with tables arranged to meet your requirements. Standing events and state-of-the-art recording and production facilities can be provided for an audience of up to 400.

The Theatre is fully equipped with the very latest projection, sound and lighting systems and a fully flexible stage. This venue is ideal for concerts, recording and conferencing (plenary sessions, high-profile presentations and product launches), as well as dinners, receptions, corporate celebrations and private functions. 


The Theatre can be divided into two smaller facilities, seating 122 and 70 people respectively. Leading-edge acoustic partitioning means that these spaces can be used simultaneously walls and gathering spaces adjacent to the Theatre offer opportunities for trade displays, buffet-style catering and informal breakout.

Why not take a virtual tour of the Theatre? To navigate through the building simply click on the "show map" tab to the left of the screen and select relevant dots.

We can provide catering for your event, conference or function – please visit our catering page for further details.

The Theatre at a glance:

• Air-conditioned theatre.
• Ground Floor Access.
• Disabled Toilets.
• Great in-house catering.
• Superb technical facilities. 
• Competitive pricing rates.
• State of the art projection and sound.
• Connections for live streaming and outside broadcast.
• Drop in café bar – the ideal place to meet customers or colleagues.
• Free access to the gallery and interactive exhibits (during gallery opening hours).
• Access to our retail shop for team t-shirts, badges and corporate mouse mats.
• Free Wi-Fi connections throughout the building.
• Town Centre Parking.
• Excellent transport links: near the M5 and M6, 5 miles from Birmingham City Centre, walking distance of West Bromwich Midland Metro Station and West Bromwich Bus Station, 1.5 miles from Sandwell and Dudley Train Station.